With a background in architectural design, I was entrusted with designing all interior graphics and supporting the spatial design of KICKSTW’s new popup store. Beyond the physical setup, I led the promotion and launch strategy—crafting a campaign that blended design, marketing, and content creation. I developed and executed a digital plan using video content, social media, and email marketing to build excitement, invite influencers, and drive foot traffic. The soft opening was a major success, drawing strong attendance and generating ongoing brand engagement through documented content used in continued marketing efforts.