I led the planning and promotion of the ANTA x KICKSTW collaboration event, bringing it to life through strategic marketing and creative execution. I created all digital marketing materials—social media content, website banners, and marketing emails—to build hype and drive engagement. In-store, I designed and installed visual displays and graphic elements to elevate the brand experience. Overseeing the entire event, I ensured a seamless rollout that successfully attracted a large turnout and amplified brand presence—blending content creation with hands-on marketing execution.